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Benefits

Key actions: The Gauntlet self-assessment leads to a Report Card supported by detailed explanations highlighting your company's strengths and weaknesses as they would be seen by an investor. This will inform the key actions you will need to take to improve your company and its future investment prospects. In addition, when you do get in front of investors, you will already have anticipated the questions and have the answers to impress them.

Ideas and inspiration: Learn from and be inspired by some of the most successful investors and entrepreneurs around. They'll advise you how to build a successful start-up via candid interviews, original videos, purpose-written case studies and bite-size 'how-to' articles.

Team aligment: A team that contradicts each other when answering investors' questions is a warning sign for investors because experience tells them that success demands close alignment among the team members. An excellent way of achieving this alignment and investor awareness generally, is for the entire team to participate in running The Gauntlet. This will provoke discussion leading to thorough consideration of the key actions that will need to be taken to improve investment readiness and align the team behind the implementation plan. It could also plant the seed for your next killer product or market!

Professionalism: No-one can guarantee an investment, but by running The Gauntlet, you are demonstrating to a potential investor your commitment, serious intent and professionalism, all of which are important factors to propel your business towards investment-readiness.